01 / 13DS VenturesHealth & Wellness
Health product chatbot + order automation
30%more sales
45%less manual handling
Details
Webcake + AI chatbots + CRM + POS automations
Automations that run while you sleep.
Automatika is a productized automation agency for growth-stage Philippine brands. We connect Webcake landing pages, AI chatbots, customer pipelines, and point-of-sale systems with scoped rollout plans, training, documentation, and handover support.
Ideal business flow
One signal. One owner. One record.
01 / Acquisition
Demand in
Ads and Webcake create qualified demand.
Paid media, organic traffic, referrals, and content land on focused pages with one measurable next step.
- Meta + Google ads
- Webcake landing pages
- Lead capture + attribution
Output
Qualified leads enter one queue
02 / Frontline teams
Teams act
AI, inbound, and outbound share the pipeline.
AI handles first response, inbound qualifies active buyers, and outbound follows up or reactivates stalled demand.
- AI chatbots + routing
- Inbound sales + support
- Outbound follow-up
Output
Every conversation has an owner
03 / Backend operations
Ops close
CRM and POS carry the work through.
Customer context, orders, fulfilment, support, and reporting stay connected after the sale.
- Pancake CRM
- POS + fulfilment
- Support + reporting
Output
One record from click to repeat sale
Trusted by 12+ growth-stage PH brands · Scope confirmed before implementation
Trusted by Clients and Partners
- FAST DIGITAL
- EASEBREW
- DS VENTURES CORPORATE
- REAL PROPERTIES
- CDM DIGITAL SERVICES
- DS VENTURES
- AYALA LAND
- ALVEO
- SMDC
- STA. LUCIA
- FILINVEST
- MITSUBISHI
- NISSAN
- PETCAKES
- HAPPY VILLAGE
- VINTAGE HAUL
- PHILINSPECT
- FABS CAR CARE
- GCART
- PMP
- CA
Results
Outcomes that compound after we leave.
We've deployed automation systems across real estate, e-commerce, healthcare, automotive, and retail — measured in hours saved, leads captured, and revenue recovered.
01 / 13
02 / 13Vintage HaulJewelry · FB Live
Live-sale comment capture + order routing
3×more live-sale orders
55%less manual tagging
Details
03 / 13PhilInspectInspection Services
Booking + report delivery automation
72%faster booking confirmation
5×qualified inspection requests
Details
04 / 13FabsAutomotive · E-commerce
Catalog chatbot + chat-to-checkout
58%more first-time orders
35%lower cart abandonment
Details
05 / 13GCartF&B · E-commerce
Subscription + repeat-order automation
60%more repeat orders
40%fewer support tickets
Details
06 / 13Ayala LandReal Estate
Automated inquiry routing + lead qualification
68%faster lead response
3×qualified pipeline
Details
07 / 13Alveo LandReal Estate
Botcake AI for property discovery
55%less agent handling time
40%more booked viewings
Details
08 / 13SMDCReal Estate
Pancake CRM deployment
62%more captured leads
38%lower manual ops cost
Details
09 / 13MitsubishiAutomotive
Inquiry automation + CRM
68%more booked test drives
35%less manual follow-up
Details
10 / 13NissanAutomotive
Lead automation stack
75%more test-drive bookings
30%lower cost per lead
Details
11 / 13FilinvestReal Estate
Botcake FAQ + lead qualifier
48%more qualified inquiries
42%less CS workload
Details
12 / 13PetcakesE-commerce
Chat-to-checkout automation
65%more sales
42%lower cost per customer
Details
13 / 13Happy VillageE-commerce
Messenger-to-POS automation
70%more orders
30%faster fulfillment
Details
← Swipe for more →
Comparison
So, why choose Automatika?
Other Agencies
- Hourly billing that balloons — scope creep, surprise invoices, no fixed ceiling
- One-off custom builds — brittle and expensive to change later
- Vague timelines, no post-launch commitment once the invoice clears
- Hand off code with no training or documentation — your team guesses
- No platform partnerships — you’re their first project on the tool
- No clear support plan or ownership after launch
- Generalists who dabble in automation without specialist depth
Automatika™
- Fixed scope at a fixed fee — no hourly surprises, no scope creep
- Productized stack: Pancake CRM, Botcake AI, Pancake POS
- Milestone-based rollout with scope and pace confirmed before work starts
- Full staff training + searchable knowledge base on handover
- Official Pancake Philippines Partner — certified + direct escalation
- Structured delivery with documented support options
- Proven on 14+ Philippine brands across real estate, auto, F&B, and retail
Old way · our way
Same business. Different operation.
Here's what actually changes when the stack is in place. Every row is a scenario our clients named — on inquiry calls, before they ever signed.
Scenario 01
A customer messages at 10pm
Old way
Message sits unread until morning. Buying intent cools. Competitor replies first.
Our way
Botcake AI answers instantly, qualifies the lead, and books a follow-up for your team.
Scenario 02
Leads pile up across channels
Old way
Inquiries scatter across Messenger, Instagram, Viber, and a sales rep’s memory. Nothing connects.
Our way
Pancake CRM unifies every conversation, tag, and pipeline stage in one operator view.
Scenario 03
An order comes in through chat
Old way
Manually encoded into the POS. Tracked in a notebook. Inventory updated later. Errors compound.
Our way
Pancake POS receives the order from the bot directly — inventory, customer, and ticket all linked.
Scenario 04
The same FAQ gets asked 40 times a week
Old way
A sales agent answers shipping or warranty questions over and over instead of closing.
Our way
Botcake handles repeat questions 24/7. Your team spends time on revenue conversations.
Scenario 05
Launch day arrives
Old way
The agency disappears with the invoice. Next bug or question, you’re on your own.
Our way
Documentation, team training, and support options are scoped before handover. Managed retainer if you want ongoing.
Scenario 06
Sales double in a quarter
Old way
CS workload triples. Response times collapse. Team burns out. You have to hire.
Our way
Automation absorbs the growth. Marginal cost per order drops. The team stays lean.
Operations leakage simulator
See the cost before you buy the fix.
What is manual work costing you?
Estimate how much slow follow-up, repeated admin, and disconnected tools may be leaking from your operations.
Calculate my leakage
Review the estimate first. Request a quotation only when the numbers make sense.
Services
How can we help you?
Automation-first. Ads where it makes sense. Managed end-to-end.
7 services · 1 stack
PRIMARYPancake PH partner
Botcake AI Chatbots
AI-assisted sales and support agents trained on your catalog, FAQs, and SOPs. Deployed on Messenger, Instagram, and WhatsApp. Designed to qualify, recommend, and route buyers to the right next step.
Always-on · 3 apps
PRIMARYPancake PH partner
Pancake CRM
A single source of truth for leads, conversations, and customers. Pipeline automation, tagging, handoff tracking, and reporting for teams that live in Messenger.
Pipelines · response times · reports
PRIMARYPancake PH partner
Pancake POS
Connected point-of-sale for physical and online stores. Inventory, orders, and customer data unified across every channel you sell on.
Online + in-store inventory
SECONDARY
Paid Ads — Facebook, Instagram, Google
Ads that feed your automation, not the other way around. We only run paid ads for clients whose backend can handle the extra volume.
Fee + ad spend
ONGOING
Managed Operations
Once your stack is live, we keep it sharp. Monthly flow optimization, bot retraining, CRM clean-up, conversation reviews, and a dedicated point of contact. Retainers tiered by conversation volume.
Retainer tiered by volume
ONGOING
Retainer Support
On-demand technical support after launch for minor changes, team questions, training refreshers, and small bug fixes. A lightweight monthly retainer for teams who want a support lane without full managed operations.
On-demand · scoped support
SECONDARY
Consulting
A paid audit covering 6 months of your Pancake CRM, POS, and Meta Ads data — delivered in 48–72 hours. Covers one Meta Ads account. Surfaces what's working, what's bleeding budget, and what to fix first.
Paid · 48–72h delivery · 6-month data · 1 ad account
Backed by
Official platforms. Verified partnerships.
Automatika is Pancake's official Philippines partner — and Pancake is itself an official partner of Meta, TikTok, and Google. You're not building on hobby tech.
Our partnerships
Certified training · Direct escalation · End-to-end builds on the Pancake stack.
Pancake's platform partnerships
The stack we build on is itself an official partner of these platforms — which means verified APIs, marketing-partner program access, and enterprise-grade integrations.
Trademark notice
Meta™, TikTok™, Google™, Pancake™, and all related marks, product names, and logos shown on this page are the property of their respective owners. Their inclusion here indicates Pancake's official partnerships with those platforms — no partnership, sponsorship, or endorsement of Automatika Consulting by Meta, TikTok, or Google is implied. Pancake Partner status applies to Automatika's relationship with Pancake Software JSC only.
In-house tools
Built in-house. Shared-license tools.
Browser-first tools that extend Pancake CRM — battle-tested on our own client stack, and available through one shared Automatika license. No API keys, no rate-limit surprises: they drive the Pancake web UI the same way your team does.
Chrome extensions · Pancake-native
AvailablePaid tool
X24H Extreme™
Chrome extensionPancake CRM
Chrome Web Store
Live listingShared licenseParallel workers
Parallel-worker Pancake CRM campaigns with schedules, delivery checks, and local audit history.
The current high-throughput campaign runner in the Automatika Action Suite. Prepare customer follow-up campaigns from saved pages, tags, date filters, and reusable templates, then supervise delivery through visible Pancake worker tabs.
How it works
X24H Extreme runs from your signed-in browser session. It assigns each conversation to one visible worker queue, checks delivery when readback is available, and keeps local controls and audit records for pause, resume, stop, and export workflows.
Key features
- Target conversations by saved page, tag, exclude-tag, and date filters
- Templates, variables, quick replies, image attachments, presets, and dry-run estimates
- Deterministic visible-worker queues designed to prevent duplicate sends
- One-time or recurring schedules inside an allowed sending window
- Pause, resume, stop, local campaign history, and JSON or CSV audit exports
- Secure AAS sign-in, access checks, warm-up limits, and aggregate reporting
AvailablePaid tool
X24H Outbound™
Chrome extensionPancake CRM
Chrome Web Store
Live listingShared license72-hour trial
Bulk follow-up messaging on Pancake CRM via natural browser automation.
The legacy single-worker companion to X24H Extreme for teams that want a slower, easier-to-monitor campaign flow. Messages go out from your logged-in Pancake session through one visible worker tab.
How it works
X24H Outbound automates the Pancake web interface through one visible worker tab: it navigates to each conversation, types your message with human-like delays, and sends from your logged-in session. A shared Automatika subscription unlocks this and the other paid tools in the suite.
Key features
- Tag-based targeting with exclude filters and date ranges
- 40+ templates with variables, gender titles, and spin text
- Human-like typing with configurable delays between characters and messages
- Campaign scheduling: one-time, 6h, 12h, 24h, or weekly
- One visible worker tab for straightforward operator supervision
- Campaign history with delivery statistics and analytics
AvailablePaid tool
TagPilot™
Chrome extensionPancake CRM · Pancake POS
Chrome Web Store
Live listingShared license72-hour trial
Rule-based auto-tagging for Pancake CRM conversations.
Stop manually tagging hundreds of chats. TagPilot monitors Pancake conversations, evaluates your rules, applies tags, removes tags, creates customer notes, and updates lead scores automatically.
What it does
Connect your Pancake token, choose the pages to monitor, then create rules from templates or from scratch. Run manually or switch on Auto mode, which polls every 30 seconds. A shared Automatika subscription unlocks this and the other paid tools in the suite.
Key features
- 19 condition types: keywords, regex, order status, missing phone/address, reply status, and more
- POS integration for order-status tagging
- Bulk Order Tagger with dry-run preview, live console, and one-click revert
- 18 templates for COD follow-ups, lead scoring, and data cleanup
- Smart skip logic avoids redundant API calls
- 30-day activity log with detailed audit history
AvailablePaid tool
Contact Sniper™
Chrome extensionPancake CRM · Pancake POS · pages.fm
Chrome Web Store
Live listingShared licenseReview-first handoffs
Detect Pancake phone numbers and emails, then launch SMS, chat, call, email, and note handoffs.
A review-first outreach assistant for teams using Pancake CRM, Pancake POS, Pancake.ph, and pages.fm. It detects visible Philippine mobile numbers and email addresses, then adds clear operator-controlled follow-up actions beside them.
What it does
Open a local compose helper, choose or edit a template, and hand the reviewed draft to SMS, WhatsApp, Viber, Telegram, the system call handler, or Gmail. When enabled, confirmed actions are logged into the visible Pancake note composer.
Key features
- Detects Philippine mobile numbers and visible email addresses on supported Pancake pages
- SMS, WhatsApp, Viber, Telegram, Call, and Email actions beside detected contacts
- Local SMS and email templates with signatures and JSON import or export
- Operator review before any OS app, desktop app, call handler, or Gmail handoff
- Optional activity notes written through visible Pancake note composers
- No direct Pancake API fallback in the Chrome Web Store build
Framework
Our simple 3-step process to systemize your business.
From qualification to handover, every engagement follows the same milestone-based path with scope, pace, and responsibilities confirmed before work begins.
01
Qualify & Blueprint
Pre-engagement scoring across operations, budget, and goals — so the system we build actually fits your business.
Milestone 01
02
Build & Integrate
Milestone-based build of your Botcake, Pancake CRM, and POS stack — with scope, pace, and review cadence set during discovery.
Milestone 02
03
Train & Run
Staff training, documentation, and scoped handover support so your team can own the system after launch.
Milestone 03
Methodologies
Productized operations, built lean.
Automatika does not start with more tools. We start by finding the waste, defining the standard, and packaging the workflow so a lean team can run it without constant agency intervention.
Lean
Remove waste before adding software
We map the real customer journey, cut duplicate handoffs, and automate only the work that should repeat. The goal is a lighter operating system, not a larger subscription bill.
- Value-stream map
- Handoff audit
- Waste removal
Six Sigma
Control the variation that breaks teams
Lead capture, tagging, order routing, and support replies get defined, measured, improved, and controlled so the same workflow performs consistently after launch.
- Define
- Measure
- Control
Strategy
McKinsey-style problem framing
We use structured issue trees, MECE thinking, and 80/20 prioritization to isolate the operational constraint before recommending tools, flows, or paid media.
- Issue tree
- MECE logic
- 80/20 focus
Productized
Package the workflow so it can be run
Every build leaves behind scopes, SOPs, training, QA notes, and operating rules. The system should feel like a repeatable product your team can own.
- SOPs
- Training
- QA notes
Jeffrey Cayao
CTO (SEA) Operations
Operations leadership
A lean operating model for Philippine growth teams.
Jeffrey Cayao brings an agency-builder lens to productized automation, with background across ED Group, AdStratify, CDM, and AdsBelt LLC. His operating philosophy is simple: keep the machine lean, remove avoidable waste, standardize what works, and measure every handoff before adding more tools.
At Automatika, he focuses on turning marketing operations into repeatable products. The work blends Lean thinking, Six Sigma-style control points, and McKinsey-style problem-solving frameworks so marketers, freelancers, media buyers, and growth teams get practical workflows without subscription sprawl, bloated overhead, or complicated cages.
The mission is to make the playing field more equal: affordable, accessible, useful systems that help digital businesses grow without draining time or budget.
Lean workflows before new tools
Six Sigma-style QA loops
McKinsey-style problem framing
Practical systems for PH operators
Productized ops mandate
Build tools people can actually run: affordable, accessible, documented, and measured against the way the team works every day.
Support model
Partnered where it matters. Supported after handover.
We scope the build, the handover, and any post-launch support up front so your team knows what is included before work begins.
Partnership
Official Pancake Philippines Partner
Botcake, Pancake CRM, and Pancake POS are Pancake’s products. We’re their official Philippines partner — which means certified training, direct escalation paths, and end-to-end builds backed by the people who make the platform.
- Direct escalation
- Certified training
- End-to-end delivery
pancake.ph · partner directory
Hyper care
Handover support scoped up front
Post-launch support is defined in the proposal before work begins. Minor adjustments, flow tweaks, bug fixes, and team questions can be included where the engagement scope calls for it.
- Minor changes
- Team questions
- Scoped support
ScopeHandover
Support terms set in proposal
Testimonials
Built by operators. Trusted by operators.
5 verified accounts
Automatika replaced three different tools with one connected system. Our response time dropped from hours to seconds, and our team stopped drowning in Messenger.
Jamesony F.
Marketing Manager, Airbnb Portfolio
The handover was the difference. Other agencies left us guessing. Automatika trained our team and gave us documentation we still use daily.
Sarah L.
Sales Manager, Alveo Properties
We booked more qualified meetings in the first month of Botcake than we did in the previous quarter combined.
Mark P.
Regional Manager, Mitsubishi
We’d tried two other agencies before Automatika. Both left us with half-built systems and no way to maintain them. Automatika handed over a working stack with documentation our junior staff could actually follow.
Lisa T.
Entrepreneur, Happy Village
The qualification call was the tell. Nobody else asked whether we were ready to automate — they just wanted the deposit. Automatika walked us through where we’d break before we signed anything.
Sarah C.
Business Owner, Petcakes
FAQ
Questions, answered.
Didn't find your question? Discovery helps us understand anything we missed —
start Discovery.
Who is Automatika a good fit for?
Growth-stage Philippine brands doing PHP 500K+ monthly revenue, with active customer conversations on Messenger, Instagram, or WhatsApp — ready to stop drowning in manual ops.
What services does Automatika offer?
Three core implementations: Pancake CRM, Botcake AI chatbots, and Pancake POS. Paid media (Facebook, Instagram, Google) is available as a secondary service for clients whose automation is already in place. Managed Operations retainers are available post-build.
How do I get started?
Start with Discovery at discovery.automatika.ph/quote. We’ll review your goals, fit, scope, and timing before booking a discovery call and sending a scoped proposal with responsibilities and support terms.
What makes Automatika different?
A productized stack, structured delivery, scoped proposals, full training, and documentation on handover. We run a service business, not a freelance shop, so scope, ownership, and support terms are discussed before work begins.
How are timelines handled?
Timeline depends on scope, platform access, client approvals, and the amount of cleanup needed before launch. We confirm the rollout plan in the proposal rather than promising a fixed date before discovery.
How do you handle expectations?
We define scope, milestones, dependencies, and support terms in writing. Commercial outcomes such as revenue, sales, ad performance, platform approval, and customer behavior depend on factors outside any implementation partner’s control.
Q3 implementation capacity is full
Want the next suitable opening?
Start Discovery and we'll review your goals, fit, scope, and timing for the next available delivery window—without guesswork.
No obligation · 30 min · Async follow-up