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Methods & case studies

Methods we use to solve real operating problems.

We combine Lean Six Sigma discipline with McKinsey-style structured problem solving: map the business system, isolate the constraint, automate the repeatable work, then control the process with owners, metrics, and decision rules.

01

Diagnose

Convert messy symptoms into measurable drivers before recommending software.

  • MECE buckets
  • Issue trees
  • Hypothesis tests

02

Design

Remove waste, define the customer path, and choose automation only where it reduces friction.

  • Value chain map
  • Lean flow
  • Customer journey

03

Control

Turn the improved process into dashboards, SOPs, owners, and decision rules.

  • Six Sigma checks
  • KPI map
  • Adoption cadence
Operating cases

Practical snapshots, operating numbers included.

Each case shows the niche, operating problem, methods used, automation implemented, estimated monetary value added, implementation timeline, and the control metric we would keep watching after handover.

Case 01Lean Six Sigma approach

Specialty pharmacy and repeat-order retail

Order confirmations were slow because Messenger inquiries, prescription checks, inventory lookup, and POS encoding moved through separate manual queues.

The fix was not more software first. We defined the defect, measured where handoffs broke, removed duplicate entry, then controlled the new flow with exception tags and a short daily review.

Value added

PHP 1.4M

estimated annual value from recovered repeat orders and labor time

Timeline

20 business days to launch, then 30 days of control review

Control rule

If confirmation time rises above 15 minutes for two consecutive days, review the exception queue before changing bot logic.

41m → 9m

median order confirmation time

-63%

manual encoding defects

28h/wk

operator time removed

+18%

repeat-order recovery

Automations implemented

  • Botcake intake flow for FAQs, refill intent, and delivery area checks
  • Pancake CRM tags for prescription status, urgency, and repeat-order segment
  • Pancake POS order handoff with inventory and fulfillment status fields
  • Daily exception queue for missing prescription, address, or payment proof

Methods used

  • Lean waste removal
  • DMAIC
  • Business system / value chain
  • Strategic control map
orders needing rework
11.8%4.3%
operator surfaces
6 tools3 systems
exception review cadence
2x/dayhourly
Case 02McKinsey-style issue tree + value driver tree

Real estate lead response and viewing bookings

Paid inquiries were entering the pipeline, but sales blamed lead quality while marketing blamed slow agent follow-up.

We separated the problem into lead volume, lead quality, speed-to-lead, agent execution, and offer fit. The first confirmed branch was response delay, so automation focused on assignment, tagging, and escalation.

Value added

PHP 8.6M

qualified viewing pipeline influenced in the first quarter

Timeline

20 business days to launch, then 4 weekly sales reviews

Control rule

If a lead is untouched for 30 minutes during business hours, reassign and notify the sales manager before the lead goes cold.

3h 12m → 12m

speed to lead

+37%

qualified viewing bookings

-64%

unworked leads after 24h

+21%

agent contact rate

Automations implemented

  • Lead source and project-interest tagging inside Pancake CRM
  • Botcake qualifier for budget, location, move-in timeline, and financing status
  • Round-robin assignment with stale-lead escalation
  • Weekly KPI view for speed-to-lead, contact rate, viewing set rate, and show rate

Methods used

  • MECE problem structuring
  • Issue tree analysis
  • Value driver tree
  • Strategic control map
pipeline visibility
5 stages8 stages
lead-quality fields
04
SLA exception check
weeklydaily
Case 03Customer journey + hypothesis-driven solving

Facebook Live jewelry and social commerce

Live comments created demand, but claimed items were lost between comment capture, invoice creation, payment proof, and dispatch.

The working hypothesis was that revenue was leaking after customer intent, not before it. Journey mapping confirmed the bottleneck between claim and payment, so the build centered on reminders, status tags, and repeat-buyer loops.

Value added

PHP 620k

estimated monthly recovered sales from faster invoicing and reminders

Timeline

20 business days to launch, with the first live-sale review in week 4

Control rule

If payment proof is missing after 6 hours, move the buyer to a reminder flow before releasing the item back to inventory.

4h → 21m

claim-to-invoice cycle

-48%

abandoned claimed items

+22%

repeat-buyer orders

+31%

paid claims inside 24h

Automations implemented

  • Live-sale comment capture with SKU and buyer intent tags
  • Payment reminder flow for unpaid claims
  • VIP repeat-buyer segment and post-live follow-up sequence
  • Operator checklist for paid, packed, dispatched, and repeat-offer stages

Methods used

  • Consumer decision journey
  • Hypothesis-driven problem solving
  • Value driver tree
  • Influence model
buyer status tracking
manualtagged
follow-up audiences
1 list5 segments
VIP handling
owner memoryCRM view
Case 04Business system + Digital Quotient-style diagnostic

Automotive service, parts inquiry, and quote operations

Customers asked for fitment, price, stock, installation time, and booking slots in chat, but staff had no standard path from inquiry to quote.

The diagnostic showed tool fragmentation and unclear ownership, not lack of demand. We standardized the quote path, reduced intake fields, and added dashboard control so managers could coach adoption.

Value added

PHP 2.1M

qualified quote value lifted across the first quarter

Timeline

20 business days to launch, then 3 weeks of adoption coaching

Control rule

If a qualified quote is older than 2 hours, the dashboard flags it for owner review before the next campaign budget increase.

1 day → 2h

quote turnaround time

-71%

duplicate tagging and notes

+29%

booking conversion from qualified chats

86%

staff process adoption by week 3

Automations implemented

  • Catalog chatbot for fitment questions and service eligibility
  • CRM rule set for vehicle model, job type, urgency, and quote status
  • Quote checklist with missing-data flags
  • Manager dashboard for quote aging, booking conversion, and unresolved questions

Methods used

  • Business system / value chain
  • Digital Quotient-style diagnostic
  • 7S alignment check
  • Strategic control map
quote intake fields
9 fields4 required
stale quote queue
no owner1 owner
manager review rhythm
reactivedaily
Case 05Lean flow + Six Sigma control checks

Cloud kitchen and food delivery order operations

Orders arrived through chat and delivery channels faster than dispatchers could confirm availability, substitutions, payment status, and rider handoff.

Lean mapping showed most delay came from avoidable clarification loops. We reduced order ambiguity upfront, standardized dispatch statuses, and used defect checks for stockout and late-handoff patterns.

Value added

PHP 540k

estimated monthly revenue protected from fewer missed and late orders

Timeline

20 business days to launch, then 2 weeks of dispatch calibration

Control rule

If dispatch delay exceeds 12 minutes for two hours, pause low-margin campaigns and review stockout or staffing constraints first.

27m → 8m

order acceptance time

-52%

wrong or unavailable item issues

19h/wk

dispatcher time removed

+14%

repeat order rate

Automations implemented

  • Botcake menu triage for branch, delivery area, order type, and unavailable items
  • Pancake CRM order-status tags for pending, paid, preparing, dispatched, and issue
  • POS handoff fields for daily specials, stockout notes, and kitchen preparation status
  • Late-dispatch alert queue for orders aging past service-level thresholds

Methods used

  • Lean waste removal
  • DMAIC
  • Consumer decision journey
  • Strategic control map
order visibility
manualstatus tags
dispatcher workspace
3 queues1 queue
stockout review
end of dayhourly
Case 06Value driver tree + influence model

Dental and aesthetic clinic appointment operations

Consult inquiries were strong, but slow replies, incomplete intake, and weak reminder habits created no-shows and unfilled appointment slots.

The value driver tree separated inquiry volume from booking quality, show rate, and treatment follow-up. The automation focused on the controllable leak: appointment confirmation and recovery.

Value added

PHP 410k

estimated monthly value from recovered consults and reduced no-shows

Timeline

20 business days to launch, then 30 days of appointment-quality tracking

Control rule

If the no-show rate crosses 12% in a week, review reminder timing and require staff confirmation on high-value consults.

52m → 7m

median first response

-38%

appointment no-shows

+24%

confirmed consults

+17%

treatment-plan follow-ups

Automations implemented

  • Botcake intake for treatment interest, preferred schedule, location, and urgency
  • Pancake CRM pipeline for new inquiry, qualified, booked, confirmed, arrived, and follow-up
  • Appointment reminder sequence with reschedule capture and staff escalation
  • Reactivation tags for missed consults, unfinished treatment plans, and repeat-care offers

Methods used

  • Value driver tree
  • Consumer decision journey
  • Influence model
  • Strategic control map
confirmation path
2 reminders5 touchpoints
missed-slot recovery
nonedaily
treatment interest data
free text6 tags
Case 07Issue tree + value chain analysis

Construction supplies and wholesale quote operations

RFQs were delayed because product matching, stock checks, pricing approval, and follow-up lived across chat threads and spreadsheets.

The issue tree showed the largest leak was not demand generation. It was quote aging. We built the quote path around speed, margin control, and buyer follow-up before increasing campaign spend.

Value added

PHP 1.8M

estimated quarterly pipeline recovered from faster quote follow-up

Timeline

20 business days to launch, with quote SLA review in week 5

Control rule

If a qualified RFQ sits unpriced past 4 business hours, escalate to the pricing owner before assigning new inbound leads.

2.5d → 5h

quote turnaround time

+19%

quote win rate

-46%

missed follow-ups

14h/wk

admin time removed

Automations implemented

  • RFQ intake bot for item category, quantity, delivery area, deadline, and project type
  • CRM quote stages for received, priced, approved, sent, followed up, won, and lost
  • Approval queue for margin exceptions and rush delivery requests
  • Follow-up reminders tied to quote age, project deadline, and buyer priority

Methods used

  • Issue tree analysis
  • Business system / value chain
  • MECE problem structuring
  • Strategic control map
quote tracking
spreadsheetCRM stages
first quote target
no SLA4h SLA
margin approvals
ad hocrules
Case 087S alignment + customer journey

Training, certification, and enrollment operations

Course inquiries were high during campaigns, but counselors lacked a clean path for eligibility, schedule fit, payment reminders, and enrollment completion.

The first hypothesis was that payment friction, not course demand, was suppressing enrollment. Journey mapping confirmed the leak between reservation and paid status, so the system focused on reminders and counselor ownership.

Value added

PHP 720k

estimated campaign value added from recovered enrollments

Timeline

20 business days to launch, then one full cohort review cycle

Control rule

If cohort fill is below 70% five business days before cutoff, trigger a reserved-but-unpaid recovery sequence before buying more leads.

+33%

enrollment conversion

-55%

unanswered inquiries

3.1d → 18h

reserve-to-payment cycle

+26%

cohort fill rate

Automations implemented

  • Botcake course matcher for goal, schedule, location, budget, and enrollment deadline
  • CRM pipeline for inquiry, qualified, reserved, paid, enrolled, attended, and upsell
  • Payment and document reminder sequence for incomplete enrollees
  • Counselor dashboard for hot leads, aging reservations, and cohort fill rate

Methods used

  • 7S alignment check
  • Consumer decision journey
  • Hypothesis-driven problem solving
  • Strategic control map
lead ownership
4 counselors1 view
enrollment pipeline
none7 stages
cohort fill review
weeklydaily
Method library

The frameworks behind the automation plan.

Lean · Six Sigma · McKinsey-style

Lean operations

Lean waste removal

Cut waiting, rework, duplicate encoding, and unnecessary approvals before adding more tools.

OutputWaste map + simplified workflow
Quality control

Six Sigma DMAIC

Define, measure, improve, and control repeatable operating processes with error checks.

OutputControl plan + defect metric
Problem framing

MECE problem structuring

Break broad problems into complete, non-overlapping drivers so the team stops debating symptoms.

OutputDriver map + priority workstreams
Root cause

Issue tree analysis

Turn an underperforming metric into testable root-cause branches with evidence per branch.

OutputRoot-cause tree + first test
Decision method

Hypothesis-driven problem solving

Start with the most likely answer, then test the smallest useful evidence set before acting.

OutputHypothesis + validation plan
Growth economics

Value driver tree

Connect CRM, ads, chatbot, and POS work to revenue, margin, CAC, AOV, and repeat purchase.

OutputKPI hierarchy + lever sensitivity
Customer journey

Consumer decision journey

Map consideration, evaluation, purchase, experience, loyalty, and repeat purchase loops.

OutputJourney bottleneck + lifecycle plan
Value chain

Business system / value chain

Trace value from lead capture through fulfillment to see where time, cost, quality, or revenue leaks.

OutputValue chain map + bottleneck fix
Digital readiness

Digital Quotient-style diagnostic

Assess whether data, tools, process, talent, culture, and measurement are ready for automation.

OutputReadiness score + roadmap
Org alignment

7S alignment check

Check whether strategy, structure, systems, skills, staff, style, and shared values support execution.

OutputAlignment gaps + owner changes
Adoption

Influence model

Drive adoption through role modeling, capability building, reinforcement, and clear understanding.

OutputBehavior adoption plan
Performance control

Strategic control map

Translate strategy into metrics, thresholds, owners, cadence, and if/then decisions.

OutputDashboard spec + review cadence

Diagnose before you automate

Bring us the messy workflow.

We'll map the operating system, identify the highest-leverage bottleneck, and show what should be automated first.